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The 4 areas you can't miss to spy on any company's web presence

July 20, 2017

When I hear people talking about the Internet as a “marketing channel" I can’t help smiling: I wish it were that simple!

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Agent Reporting - Reputation at Risk

July 13, 2017

I remember this case as it were today. One of the most interesting, because it is the perfect example of how important it is for a company to constantly monitor its online reputation to avoid potential risks!

🕵️♀️ Agent: Agent XX
👠 Industry: Fashion
Goal: Assess the reputation of the brand and the new testimonial
👂 Investigation: Web listening back in time
🌡 Level of Risk: High

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Marketing Tools jungle survival map: the 4 types you must know

July 13, 2017

Nowadays, there is an online tool for anything, especially for marketing.

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Million dollar question: how much does a market research cost?

May 23, 2017

"How much does a market research cost?"


“It depends."


"As usual!", you would be thinking! “They always answer this way."

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Dataskeptical? Study: companies that effectively use data are more successful

May 18, 2017

"Is investing in data really worth it?"

We are skeptical by nature. As long as we do not see, we do not believe, and as long as we are not in srious trouble, we do not strive to find a solution.

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Why finding your customers with a map... when you can have a GPS?

April 21, 2017

"I perfectly know my customers. I already know what they think and what they want!"

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The secret for the perfect marketing campaign, even without budget and if you don't know how to start.

April 20, 2017

Every marketer dreams of creating a so-called "perfect campaign" one day.

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5 Web Intelligence Lessons from the Black Mirror TV Series

March 13, 2017

Last night I finished to watch the Black Mirror TV series and I spent most of the night thinking about it.


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Confessions of a trend hunter: how to discover in advance we will not become all vegans

March 8, 2017

"Trend hunters." This term has always amused me, because it describes perfectly the art of intercepting and tailing the first signs of a trend in the digital world, to predict how it will evolve in the future.

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"We don't need Web Marketing Intelligence." Answers to the worse objections

March 6, 2017

"We've thought about it. Our decision is that at the moment we don't need the web marketing intelligence."

Every time I hear a statement like this, I can not help but smile.


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